1.
You keep dollars in our economy. For every $100 you spend at one of our local businesses, $68 will stay
in the community. What happens when you spend that same $100 at a national
chain? Only $43 stays in the community.
2.
You embrace what makes us unique. You wouldn’t want your house to look like everyone else’s in the
3. You create local jobs. Local businesses are better at creating higher-paying jobs for our
neighbors.
4.
You help the environment.
5.
You nurture community. We know you, and you know us. Studies have shown that local businesses
donate to community causes at more than twice the rate of chains.
6.
You conserve your tax dollars. Shopping in a local business district means less infrastructure, less
maintenance, and more money available to beautify our community. Also, spending
locally instead of online ensures that your sales taxes are reinvested where
they belong—right here in
7.
You create more choice. We pick the goods and services we sell based on what we know you like
and want and that are unique to
8.
You take advantage of our expertise. You are our friends and neighbors, and we have a vested interest in
knowing how to serve you. We’re passionate about what we do. Why not take
advantage of it?
9.
You invest in entrepreneurship. Creativity and entrepreneurship are what the American economy is founded
upon. Nurturing local business ensures a strong community.
10.
You make us a destination. The more interesting and unique we are as a community, the more we will
attract new neighbors, visitors and guests. This benefits everyone!
Hometown Peninsula,
one of the sponsors of Shop Palo Alto, is supporting the above
principals and goals by organizing locally-owned businesses on the
Peninsula. Its members share a common need for marketing, information
exchange and mentoring, and a commitment to building public awareness
of the benefits
of shopping locally and of supporting locally-owned businesses in
particular.